“Renaming the company Geeknet is the latest step in our rapid transformation,” said Scott L. Kauffman, President & CEO of Geeknet. “Our new name is a more accurate articulation of our business. With Geeknet as our calling card on Madison Avenue, we are now able to clearly define the audience we serve and more effectively capture the business opportunity that we are addressing.”
The Geeknet network, which includes SourceForge, Slashdot, ThinkGeek and Ohloh, among others, serves a global community of nearly 40 million geeks(that’s a lie, I’m no geek 🙂 ) each month. These tech-savvy professionals and enthusiasts are affluent, well-educated and command significant spending power.
Kauffman continued, “The geek demographic is bigger than most people realize, and it is growing every day in both scope and influence. Its product appeal extends beyond servers and slide rules to include video games, soft drinks, automobiles, fast food, fashion, entertainment, consumer electronics and other goods. We call this phenomenon the ‘geekification’ of the world, and we believe that our network provides the best platform for advertisers to reach this highly coveted audience.”
To support the new brand, the company is immediately launching a series of programs to raise awareness of Geeknet.