Today’s internet world is larger than ever, and it doesn’t show any signs of stopping. Nowadays someone with limited experience in web-design, can seemingly have a great website up in just a few hours. This can be done with WordPress. WordPress accounts for over 61 million websites in the world, and they host about half of those themselves. Obviously WordPress is doing something right. With WordPress you get a CMS, which is just a short way of saying content management system. This allows you to easily input any content you want, and makes blogging extremely easy, even for people who are new to the internet. You can get a WordPress theme for a very cheap price compared to hiring a web designer, and you can even get many themes for free. If this sounds a little bit to good to be true, then stay tuned.
If you are going to go with a WordPress for your website be prepared to take into account the disadvantages. The first disadvantage you may encounter is that many other sites may hold the same theme. While themes are customizable to an extent, sharing themes with another site is alarming to potential customers, and can also hinder your particular brand. It’s also a lot easier than you may think to spot a WordPress. By simply checking the page source you can pick up clues that show “/wp-themes,” or various other links to some sort of WordPress reference. Since there are so many websites out on the internet today, it is important to have some creativity and a new feel to differentiate yourself. You may think your website is unique, and the content may be, but chances are the layout and overall theme of your website can very similar to a number of other websites.
This is not to say that you cannot be successful using a WordPress. If you have great content, and promote it well, you can be sure to see a good amount of traffic. Depending on your niche, you can also find yourself ranking at the top of search engines, which is more important than ever for your website. If you don’t come up near the top, it doesn’t matter how unique your website is, because no one will ever see it. WordPress will always be properly indexed by Google, and with some great SEO Services, SEO can be easier than a manually coded site.
A manually coded site done properly has some benefits of its own too. First, WordPress sites are subject to spam comments more than any other site on the web. This is because they are easily crawled by “spiders” on the internet, and hackers know what they are looking for when they come across a WordPress site. While WordPress has good security and support, WordPress sites are much more likely to be targeted because people are used to hacking into them. If you have your own layout, and security measures in place, then you can be sure no one has hacked into it.
Wordpress disadvantages don’t stop at security. When you hire someone to build you a website, you have things like graphics, background gradients, and even logo design, that are all done for you. Although a WordPress can be up and running quick, you may not know how to bring the site together to make it look professional. The overall feel and presentation of a website is very important. You may have to hire someone to do the graphics for your wordpress anyway, and at this point you might as well have some customization within your website.
Customizing your website on a WordPress has its limitations. Each theme is different, so what may work on one, could be completely different for another. I had a wordpress theme named Works 01, which was a business themed website. It looked great in the demo, but when it came to customization, half of the widgets didn’t work and the simple background change wouldn’t work. The support I got took over 2 weeks to figure out what the issue was. Now this is just an isolated case, but it is definitely something that can happen. Not to mention that was a theme that I had actually paid for.
Wordpress themes have a lot of benefits. The best feature that they have to offer is a CMS. It makes uploading content very simple, and organizing is a breeze. Not everyone needs this feature, and for your blog you can even have a custom theme built to match the feel of your website. With a WordPress you must be prepared to understand that others may share the same theme, and without extensive customization, your sites can look almost identical. WordPress is also subject to an immense amount of spam, and are more prone to hacker attacks. While the demos of these themes may look great, don’t forget that custom graphics or logos, do not come with the theme. WordPress does have some really good advantages. If you are looking to build a unique brand, then you may be better off hiring someone to build you a custom website. Do a little bit of research and find out what the best alternative is for you.
This article was written by Ben Anderson. Ben works as an SEO consultant providing Monthly SEO and is a freelance webdesigner. He has a lot of experience using WordPress design, and knows the advantages and disadvantages first hand.